How can you become a social media consultant and offer your services to clients? There are several ways to do this, and it may be easier than you think! Here are five tips for becoming a social media consultant and establishing yourself as an expert in the field.


1) Build Your Network

If you want to become a social media consultant, one of your most important tasks is to build up your network. Many consultants are hired by people they know; make sure your Facebook, Twitter and LinkedIn contacts include social media influencers. The best way to do that? Follow them on social media and comment on their posts. It’s not enough to just broadcast – you need to listen too!

If someone mentions they’re looking for some assistance, be prepared to drop everything and assist. You may find that relationship leads somewhere down the road (for example, your friend might introduce you or even hire you). Don’t bombard people with requests – be strategic about your outreach and maintain positive relationships as you start building yours.


2) Start by Charging Low Fees

It can be hard to figure out what to charge for your services when you’re first starting. What should I charge? How much is too much? Charging too little could be an indication that you’re not confident in your abilities, or worse yet, not committed enough to do good work. But if you charge too much, people might think your work isn’t worth it. What’s a social media consultant to do?

The best thing to do is start with low fees and adjust based on market response. As you grow more experienced or established, don’t worry about being vulnerable early on.


3) Get Good at Social Media Management

As a social media consultant, you’ll need to have an intuitive sense of how social media platforms work in general and how they can work best for your clients. The easiest way to gain all of that is by using them yourself—so make sure you do.

You don’t need to be running Facebook and Twitter at both personal and professional levels (and most people say it’s overkill anyway). But if you’re going to pitch yourself as an expert on one or more platforms, then use them regularly. So you stay up-to-date on any changes that could affect your ability to reach clients effectively. Also, think about these questions: Which social media handles do I want? How much time should I spend managing my accounts?


4) Market Yourself Effectively

In addition to offering your social media services and consulting, you’ll need to let potential clients know you exist. It’s easy to slap your social media handles on your website or business card. Still, those could be missed if you’re not proactively marketing yourself through other channels. There are several ways to market yourself online without looking spammy:

  • Post targeted content
  • Create an email newsletter list
  • Reach out directly to people in your network or industry
  • Make sure you’re always being social

All of these tactics will help build trust and rapport with potential clients who can then become repeat customers when it comes time for them to hire social media consultants.

And remember: Building trust is only half of what it takes; maintaining that trust is also important!


5) Specialize in Smaller Niches

Specializing in smaller niches is an easy way to carve out your niche and provide social media services in a very specific area. If you want to branch out from one of these bigger companies like The Mango Tech, offer some contract work and ask your coworkers if they’ve ever considered doing something like that. They might have. And if not, perhaps you can take on some of their clients too!

Just don’t sign anything stating that you won’t use social media handles (or similar) during your time with them. If you plan on using certain handles while working with others, be sure to come up with a well-defined schedule ahead of time or at least permit yourself to use them when need be.


Five steps to do right away to become a successful Social Media Consultant

If you’re looking to get started in social media consulting, there are five things you should do right away.

  • First, create business cards with your contact information and social media handles.
  • Next, offer to connect companies with appropriate social media services, like graphic design or paid advertising.
  • Third, join groups where professionals can exchange tips on using social media better (like LinkedIn groups).
  • Advertise yourself as a consultant through blogs and forums.
  • And finally, continue to research and stay up-to-date on trends within social media marketing.

By building up an online presence over time and incorporating these tips into your approach to finding clients, you’ll be able to establish yourself as an expert in no time.


Wrap Up:

Social media services are taking off. Companies large and small quickly realize that they need to have a social media presence and fast. Some companies hire in-house employees, but that may not be an option for every business. If you’re looking to do something different and exciting with your career, social media services might be your answer. Here are five tips listed above to help get you started on your path to becoming a successful social media consultant.

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